In the past two decades, the domestic sanitary ware market has experienced a process from scratch, from disorder to scale, and the continuous prosperity of the real estate industry and architectural decoration industry has provided a strong foundation and guarantee for the growth of sanitary ware companies. At present, China has become the world's largest producer and consumer of sanitary facilities. China's sanitary ware accounts for 30% of the world's total, and sanitary accessories account for almost 35% of the world's total. At the same time, some with Sanitary ware brands with brand influence and appeal have also appeared on the international stage.

Over-reliance on foreign brands

Fatal injury - too much reliance on foreign brands

These brands have already possessed certain strengths in product quality, brand building and other aspects, but they still face the problem of entering domestic high-end architectural decoration projects. As the main consumers of the domestic high-end market, five-star hotels mainly choose international sanitary ware brands instead of local products when purchasing sanitary ware products for their decoration projects. This is a cruel situation that the domestic sanitary ware industry has to face and ponder.

There is no flagship enterprise, which means that there is a large profit margin in the industry, so the scale barrier is not obvious or does not exist at all. Then, before an orderly scale of the market is formed, the industry will inevitably carry out a spontaneous brand integration. What follows is that those brands that are not high in technology, have no research and development capabilities, blindly rely on imitation, and hit the market at low prices. 2. It will die out within three years, and then gradually form a situation where top brands dominate the world.

Development direction - continuous integration and challenges

High-end itself is a contest of value innovation. This integration situation is both an opportunity and a challenge for sanitary ware companies. How to become bigger and stronger in the integration and make sanitary ware another internationally renowned industry after home appliances is a must. Every bathroom enterprise needs to consider the top priority.

Of course, the word "flagship" is easier said than done. In addition to the enterprise itself, the government, society, and the decoration industry should also provide a market environment for domestic brands to compete fairly. With the full opening of the Chinese market, an open market should be exchanged for the development and progress of Chinese enterprises, creating China's world-renowned enterprises and brand.

If the sanitary ware market in the past two decades is just a solo dance of international brands, then the next time should be the day when domestic brands see the light of day.

Humanized intelligent design is unrivaled in the world

The special feature of bathroom products is that it is one of the household products with the highest concentration of product use and experience. A comfortable and eye-catching bathtub is as important to a family as sofas and beds.

Regarding the changes in sanitary products in the future, many sanitary manufacturers have indicated that with the improvement of people's consumption level, modern sanitary products not only meet the needs of residents' lives, but also are widely used in residential areas, public places, office facilities, hotels, leisure areas, etc. There is a consumer demand for bathroom products. The competition of modern bathroom products will become more and more fierce, and the large-scale application of various high-tech means and artistic culture has become an inevitable trend and selling point of bathroom products.

A few years ago, many foreigners would lament that the "convenient place" in the bathroom of Chinese families was too "inconvenient". Nowadays, the bathroom space has become the focus of our home decoration, and some well-known brands of intelligent automatic toilets have entered the families of ordinary people. Innovative designs such as the free-flush urinals of Eagle Sanitary Ware, Angel angle series suites, gamma integrated bathroom cabinets, barrier-free bathroom products, etc., are all humanized and intelligent products.

The trend of simplicity has affected the overall decoration of the living room and the development of the bathroom, so the bathroom equipment has often become "simple" and "convenient". Washing tables no longer blindly pursue the luxury of marble countertops; toilets are no longer bulky and bulky; more and more rational consumers will not ignore the size of their own bathrooms and install a large bathtub or shower room with style.

Following the example of home appliance marketing, store monopoly and two-pronged approach

For a long time, because sanitary ware is considered to be quite close to the home appliance industry in terms of brand attributes, product content, added value, and after-sales service, it is often compared with the home appliance industry. In recent years, the bathroom industry has also begun to absorb more and more advanced marketing concepts and practices from other industries such as home appliances, mainly manifested in increasing advertising investment for end consumers, focusing on after-sales service, absorbing cross-industry marketing management talents, and focusing on manufacturers. and dealer training.

The sales advantages of hypermarkets are best reflected in that they have a fixed target audience and a relatively stable flow of people, which is also the primary reason for companies to choose to enter the store.

But just like KFC and McDonald's opened their stores near department stores, and Midea Gree opened their specialty stores in front of Gome Suning, independent specialty stores in the bathroom industry have also begun to bloom in front of home furnishing stores.